Sunday, June 3, 2012

GOSH Cosmetics Spotted in NYC Duane Reade

I was browsing my local Duane Reade on Nostrand Ave. and Ave. U in Brooklyn when I stumbled upon this magnificent display. GOSH is a UK Danish cosmetics company that has become quite a phenomenon in the online beauty community. Duane Reade is exclusively a NYC drugstore and many of their larger, Manhattan stores have huge beauty sections. They have some harder to find brands such as Becca and Pop Beauty as well.

The display was well stocked and had testers! How amazing is that to have testers in the drugstore. I didn't pick anything up though. Prices averaged between $10 and $20. It is definitely on the pricier end of the drugstore cosmetics. I swatched the famous GOSH Darling lipstick (creamy with a sheen and a pale milky, biege color with lots of pink) and it was priced at $14. The eyeshadow palettes in the middle of the right side were around $13 if I recall correctly.

I can't vouch for stock in other Duane Reades but if my small neighborhood Duane Reade has it, chances are it's in a bigger and more centrally located one. Happy hunting!


  1. Gosh is a Danish cosmetics company.

    1. Thank you for clearing that up! I only heard about them from UK people.